Oldbie.org

I just wanted to point out an article I wrote for ROI last week which details something that many, many AdWords (and other paid search) users might find interesting. Google Analytics, by default, will show you a visitor's bid term for your paid search advertisement. It will not, however, show you the exact search query typed into the search engine by the visitor.

So, I thought I'd fix that, because it's pretty useful stuff. Check it out, if you're at all interested: Exact Keyword Tracking with Google Analytics, Revisited