I’ve decided, after using a lot of tools out there, that Buffer is the social media management app that works best for my personal use. It’s lightweight, it has an easy workflow, and it doesn’t seem to get penalized by Facebook’s algorithm the way Klout does. But that doesn’t mean it’s perfect.
For one thing, the iOS version of the app has a weird glitch that limits all posts—including those to Facebook—to 140 characters.
Secondly, I’m sorta OCD about having URLs in Facebook posts. I love that tools like Sprout Social and Hootsuite will strip out the URL from the text automatically. Buffer could benefit from something like that.
Lastly, and this is something I wish more social media tools would do, I’d love to see a cross-posting interface that looks something like this:
Tweets and Facebook posts aren’t the same. Twitter is limited to 140 characters, and requires URLs. Posts on Facebook can be lengthier (although evidence suggests 50-90 characters seem to work best). So why try to cross-post the same content to both networks?
Sure, I can schedule a post to Twitter, and then go back in and schedule a modified version to Facebook. But that’s a lot of extra work. Give me two separate fields so I can quickly craft my two posts in one window, in one fell swoop.